Visual Communication
Understanding Images in Media Culture
Created by Sage Publishing Limited, Katy Parry, Giorgia Aiello
Explore how images shape our understanding of media, politics, and consumer culture. Gain insights into the power of visuals to influence identity, activism, and advertising in today's society. Build a critical perspective on the images that surround us every day.
Sage Publishing | May 2026 | 312 min
What You Will Learn
You will build your skills by examining real-world examples of images in media, politics, and advertising. Through guided analysis, you will learn to identify the strategies used to influence public opinion and consumer behavior. Each topic encourages you to think critically about the visuals you encounter.
Key Features
- Discover how images shape opinions in media, politics, and advertising
- Analyze the influence of visuals on identity, activism, and consumer choices
- Develop skills to critically evaluate the impact of images in daily life
Target Audience
Perfect for beginners in media studies, communication, sociology, or marketing. If you want to understand how images affect culture, identity, and consumer choices, you will find practical insights and tools here. No prior experience with visual analysis is needed-just curiosity and a desire to see media with new eyes.
