Artificial Intelligence in Practice

How 50 Successful Companies Used AI and Machine Learning to Solve Problems

WSBM

Created by Wiley and Sons, Bernard Marr

Explore how leading companies use artificial intelligence and machine learning to tackle real business challenges. See how these technologies drive innovation and efficiency across industries. Gain practical insights that can help you apply AI to your own work.

Wiley | Dec 2025 | 352 min

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LevelBeginner

CategoriesData Science, Product Strategy, Best Practices and Business Model Innovation

1Alibaba: Using Artificial Intelligence to Power the Retail and Business-to-Business Services of the Future
2Alphabet and Google: Maximizing the Potential of Artificial Intelligence
3Amazon: Using Deep Learning to Drive Business Performance
4Apple: Integrating AI into Products and Protecting User Privacy
5Baidu: Machine Learning for Search Engines and Autonomous Cars
6Facebook: Using Artificial Intelligence to Improve Social Media Services
7IBM: Cognitive Computing Helps Machines Debate with Humans
8JD.com: Automating Retail with Artificial Intelligence
9Microsoft: Making Artificial Intelligence Part of the Fabric of Everyday Life
10Tencent: Using Artificial Intelligence to Power WeChat and Healthcare
11Burberry: Using Artificial Intelligence to Sell Luxury
12Coca-Cola: Using Artificial Intelligence to Stay at the Top of the Soft Drinks Market
13Domino's: Using Artificial Intelligence to Serve Up Hundreds of Thousands of Pizzas Every Day
14Kimberly-Clark: Using AI to Make Sense of Customer Data
15McDonald's: Using Robots and Artificial Intelligence to Automate Processes
16Samsung: Automating the Home and Workplace with Artificial Intelligence
17Starbucks: Using Artificial Intelligence to Sell Millions of Coffees Every Day
18Stitch Fix: Combining the Power of Artificial Intelligence and Humans to Disrupt Fashion Retail
19Unilever: Using Artificial Intelligence to Streamline Recruiting and Onboarding
20Walmart: Using Artificial Intelligence to Keep Shelves Stacked and Customers Happy
21The Walt Disney Company: Using Artificial Intelligence to Make Magical Memories
22Instagram: Using Artificial Intelligence to Tackle Online Bullying
23LinkedIn: Using Artificial Intelligence to Solve the Skills Crisis
24Netflix: Using Artificial Intelligence to Give Us a Better TV Experience
25Press Association: Using Artificial Intelligence to Cover Local News Stories
26Spotify: Using Artificial Intelligence to Find New Music You Will Love
27Telefonica: Using Artificial Intelligence to Connect the Unconnected
28Twitter: Using Artificial Intelligence to Fight Fake News and Spambots
29Verizon: Using Machine Learning to Assess Service Quality
30Viacom: Using Artificial Intelligence to Stream Videos Faster and Improve Customer Experience
31American Express: Using Artificial Intelligence to Detect Fraud and Improve Customer Experience
32Elsevier: Using Artificial Intelligence to Improve Medical Decisions and Scientific Research
33Entrupy: Using Artificial Intelligence to Combat the $450 Billion Counterfeit Industry
34Experian: Using Artificial Intelligence to Make Mortgages Simpler
35Harley-Davidson: Using Artificial Intelligence to Increase Sales
36Hopper: Using Artificial Intelligence to Travel for Less
37Infervision: Using Artificial Intelligence to Detect Cancer and Strokes
38Mastercard: Using Artificial Intelligence to Cut Down the "False Declines" That Cost Businesses Billions Each Year
39Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers
40Uber: Using Artificial Intelligence to Do Everything
41BMW: Using Artificial Intelligence to Build and Drive the Cars of Tomorrow
42GE: Using Artificial Intelligence to Build the Internet of Energy
43John Deere: Using Artificial Intelligence to Reduce Pesticide Pollution in Agriculture
44KONE: Using Artificial Intelligence to Move Millions of People Every Day
45Daimler AG: From Luxury Personal Cars to Passenger Drones
46NASA: Using Artificial Intelligence to Explore Space and Distant Worlds
47Shell: Using Artificial Intelligence to Tackle the Energy Transition
48Siemens: Using Artificial Intelligence and Analytics to Build the Internet of Trains
49Tesla: Using Artificial Intelligence to Build Intelligent Cars
50Volvo: Using Machine Learning to Build the World's Safest Cars
51Final Words and Artificial Intelligence Challenges

What You Will Learn

You will review real-world examples from top companies, breaking down the specific AI solutions they used and the results they achieved. Each example highlights the challenges faced and the strategies that worked. Along the way, you will pick up actionable insights you can apply to your own business or projects.

Key Features

See how AI is used to solve real business problems in different industries
Learn practical strategies for integrating AI and machine learning at work
Discover ways AI can improve efficiency, customer experience, and innovation

Target Audience

Perfect for business leaders, managers, and professionals who want to understand how AI can address real-world problems. No technical background in AI is needed, just a basic understanding of business operations. If you are looking to explore practical uses of AI and machine learning in your industry, this is a great place to start.

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