Content Strategy

Articles in Content Strategy.

Start Trial View the Library

Cover image for Microsoft Copilot For Dummies

Cover image for Project Management All-in-One For Dummies

Cover image for Applied Marketing Analytics Using R

Cover image for The 10 Laws for Personal Success - The Complete Course

Apr 2026Content Strategy

The B2B learning content stack most enterprises miss

Enterprise L&D teams have approached content procurement the wrong way for a decade. What a mature B2B learning content stack looks like, and the layers most enterprises are missing.

Oli Huggins

CEO and Founder

Apr 2026Content Strategy

What the death of static PDFs means for B2B learning

The static PDF has had a long run as the default B2B learning format, and it is now the wrong choice. Why PDFs are being replaced and what the shift means for L&D procurement.

Oli Huggins

CEO and Founder

Feb 2026Content Strategy

Book-to-course transformation: what it takes to do well

Book-to-course transformation sounds simple and rarely is. What good transformation actually requires, why most attempts fall short, and how to evaluate providers.

Oli Huggins

CEO and Founder

Jan 2026Content Strategy

What expert-led learning actually means

Expert-led is one of the most abused terms in B2B learning content marketing. What it should mean, why most providers fall short, and three questions that expose the truth.

Oli Huggins

CEO and Founder

Nov 2025Content Strategy

Why B2B learning libraries fail engineering teams

Most B2B learning libraries were bought for broad workforce needs, so engineering teams route around them. The fix is a content stack that pairs breadth with real technical depth.

Oli Huggins

CEO and Founder