
AI SEO (GEO) - Rank Higher in ChatGPT, Claude & Gemini (2026)
Create citable content that earns visibility across ChatGPT, Claude, Gemini, and Perplexity
Created by Tobias Becker
Explore how AI-driven search engines like ChatGPT, Claude, and Gemini choose and cite online content. Learn why traditional SEO is no longer enough and discover actionable strategies to make your content more visible and trustworthy for generative search systems.
Packt | Jul 2026 | 131 min
What You Will Learn
You'll start by learning how AI search systems interpret and select content. Through practical examples, you'll apply techniques like information gain, semantic chunking, and authority building. Each section builds on the last, guiding you through real-world optimization and a workflow you can use with tools like ChatGPT or Claude.
Key Features
- Understand how AI search engines select and cite authoritative online content
- Apply information gain and semantic chunking to boost article and landing page quality
- Build a repeatable editorial workflow for optimizing content with ChatGPT or Claude
Target Audience
This course is ideal for marketers, content strategists, SEO professionals, founders, and freelancers who already have a basic understanding of SEO or marketing. If you want to improve your content's visibility in AI-powered search and develop a repeatable process for GEO, you'll find practical strategies and clear guidance here.





