IBM
The Rise and Fall and Reinvention of a Global Icon
Created by MIT Press, James W Cortada
Explore how a legendary tech company navigated dramatic changes, overcame challenges, and reinvented itself to stay relevant. Gain a deeper understanding of the strategies, innovations, and leadership decisions that shaped its journey from early beginnings to global influence.
MIT Press | Jun 2026 | 752 min
What You Will Learn
You will follow the company's story from its origins through major turning points, examining how leadership choices and cultural shifts influenced its direction. By analyzing real-world examples of crisis management and reinvention, you will uncover practical lessons in resilience and innovation that apply to modern business challenges.
Key Features
- Trace the evolution of a global tech leader through pivotal moments and crises
- Gain insights into strategic decision-making and corporate culture transformation
- Understand how adaptability and innovation drive long-term business success
Target Audience
Designed for business professionals, tech enthusiasts, and anyone interested in corporate strategy, this experience is ideal if you have a basic grasp of business or technology history. If you want to learn how major companies adapt, lead, and innovate through change, you will find valuable insights and inspiration here.
