James W Cortada

MIT Press Expert

James W Cortada

James W. Cortada is a Senior Research Fellow at the Charles Babbage Institute, University of Minnesota. He spent thirty-eight years at IBM in sales, consulting, management, and research roles, focusing on information and technology.

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Business & Professional Development, Business Strategy & Entrepreneurship, Business Strategy & Competitive Analysis

1 Course by James W Cortada

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IBM

The Rise and Fall and Reinvention of a Global Icon

Explore how a legendary tech company navigated dramatic changes, overcame challenges, and reinvented itself to stay relevant. Gain a deeper understanding of the strategies, innovations, and leadership decisions that shaped its journey from early beginnings to global influence.

MIT Press | 2026 | 752 min