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Strategic Planning Kit For Dummies

A Comprehensive Guide to Mastering Strategic Planning for Business Success

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Created by Wiley and Sons, Erica J. Olsen

Gain a clear understanding of how to create and execute a strategic plan that drives business results. Discover practical ways to assess your organization, set measurable goals, and keep your team focused on long-term success. Build the confidence to lead with a strategy that adapts to changing business needs.

Wiley | May 2026 | 384 min

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LevelBeginner
CategoriesTech Powered Professional, Product Strategy, Best Practices and Business Model Innovation

What You Will Learn

You will move step by step through the strategic planning process, starting with assessing your organization and analyzing your market. Through real-world examples and actionable frameworks, you will set clear goals, create a focused strategy, and learn how to track and adjust your plan as your business evolves. Each concept is broken down into manageable actions you can apply right away.

Key Features

  • Learn to assess your business and identify strategic opportunities and challenges
  • Master practical goal-setting techniques to drive measurable progress
  • Develop skills to monitor, adjust, and sustain your strategic plan over time

Target Audience

Designed for business owners, managers, and executives who want to strengthen their strategic planning skills. If you have a basic understanding of business operations but are new to formal planning, you will find the guidance approachable and practical. Perfect for anyone aiming to boost business performance and lead their team with confidence.

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