Business Plans For Dummies
A practical framework for creating strategic, financial, and market-ready business plans
Created by Wiley and Sons, Paul Tiffany, Steven D. Peterson
Learn how to create business plans that actually work in the real world. Explore strategy, market analysis, and financial planning while gaining tools to handle uncertainty and drive long-term growth. The focus is on practical decision-making and actionable outcomes.
Wiley | Apr 2026 | 416 min
What You Will Learn
You will move step by step through the business planning process, starting with defining your mission and vision, then analyzing your market and competition. Practical frameworks and real-world examples make each stage clear and manageable, helping you turn ideas into actionable plans that adapt to change.
Key Features
- Develop structured business plans with clear objectives and direction
- Analyze markets and competitors to inform your planning decisions
- Build realistic financial forecasts and budgets for better resource allocation
Target Audience
Perfect for entrepreneurs, small business owners, and managers who want to improve their planning skills. If you understand basic business concepts and want to make smarter decisions for growth, you will benefit from this practical, beginner-friendly guide to business planning.
