Starting a Business All-in-One For Dummies
A complete guide to launching and growing your business
Created by Wiley and Sons, Bob Nelson, Eric Tyson
Get practical guidance for launching and growing your own business from the ground up. Explore how to refine your business idea, secure funding, and manage daily operations. Learn to build a brand, reach your audience, and set your business up for long-term success.
Wiley | May 2026 | 656 min
What You Will Learn
You will move step by step through the process of starting and managing a business, from shaping your initial idea to handling finances and marketing. Each section offers actionable advice and real-world examples, making it easy to apply what you learn directly to your own business journey.
Key Features
- Develop a clear business model and plan for sustainable growth
- Master essential financial management and budgeting skills
- Build an effective brand and connect with your target audience
Target Audience
Perfect for aspiring entrepreneurs and small business owners with little or no previous experience. If you want a clear, practical roadmap for launching a new venture or growing an existing one, you'll find the tools and strategies you need to succeed, whether your focus is online or brick-and-mortar.
