Business Analytics: Combining Data Analysis and Judgement to Inform Decisions
Combining Data Analysis and Judgement to Inform Decisions
Created by Sage Publishing Limited, Mary Ellen Gordon
Explore how to combine data analysis with sound business judgment to make smarter decisions. Learn to apply analytics in marketing, HR, finance, and operations using practical examples and real-world scenarios. Build confidence in using data to drive meaningful business outcomes.
Sage Publishing | May 2026 | 240 min
What You Will Learn
You will start by building a solid foundation in data analysis and decision-making, then move on to hands-on exercises that show how to prepare, analyze, and interpret data. Real-world case studies help you see how analytics works in different business functions. You will also practice communicating results and learn to navigate ethical and legal challenges.
Key Features
- Gain practical skills in preparing and analyzing business data for decision-making
- Apply analytics techniques across marketing, HR, finance, and operations
- Learn to communicate insights clearly and address ethical considerations in analytics
Target Audience
Designed for professionals in management, leadership, or analytics roles who want to use data more effectively. If you have a basic understanding of business concepts and are eager to apply analytics in areas like marketing, HR, operations, or finance, you will benefit from these practical, actionable skills.
