Michelle Weinberger

Sage Publishing Expert

Michelle Weinberger

Michelle Weinberger is an Associate Professor at Northwestern University's Medill School. Her research examines how consumption and marketplace institutions shape social relations and inequality, with a focus on collective and experiential contexts.

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Categories
Marketing, Design & Creative, Marketing Strategy, Brand & Communications, Market Research & Consumer Insight

1 Course by Michelle Weinberger

Cover image for Consumer Culture Theory

Consumer Culture Theory

Exploring the Complex Relationships Between Identity, Consumption, and Society

Explore how everyday choices shape who we are and how we connect with others. Dive into the ways consumption, identity, and society influence each other, from personal tastes to broader cultural trends. Gain new perspectives on the forces that drive our decisions as consumers.

Sage Publishing | 2026 | 392 min