Eric J. Arnould

Sage Publishing Expert

Eric J. Arnould

Eric J. Arnould is Emeritus Professor at Aalto University Business School and has held academic positions in Europe and the US. His research focuses on qualitative methodologies, consumer culture theory, and neo-animist approaches.

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Marketing, Design & Creative, Marketing Strategy, Brand & Communications, Market Research & Consumer Insight

1 Course by Eric J. Arnould

Cover image for Consumer Culture Theory

Consumer Culture Theory

Exploring the Complex Relationships Between Identity, Consumption, and Society

Explore how everyday choices shape who we are and how we connect with others. Dive into the ways consumption, identity, and society influence each other, from personal tastes to broader cultural trends. Gain new perspectives on the forces that drive our decisions as consumers.

Sage Publishing | 2026 | 392 min