David Crockett

Sage Publishing Expert

David Crockett

David Crockett is a Professor of Marketing at the University of Illinois Chicago. His research examines the sociological dimensions of consumer behavior, with a focus on social inequality and related public policy initiatives.

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Marketing, Design & Creative, Marketing Strategy, Brand & Communications, Market Research & Consumer Insight

1 Course by David Crockett

Cover image for Consumer Culture Theory

Consumer Culture Theory

Exploring the Complex Relationships Between Identity, Consumption, and Society

Explore how everyday choices shape who we are and how we connect with others. Dive into the ways consumption, identity, and society influence each other, from personal tastes to broader cultural trends. Gain new perspectives on the forces that drive our decisions as consumers.

Sage Publishing | 2026 | 392 min