Christina Öberg

Sage Publishing Expert

Christina Öberg

Christina Öberg is a professor of marketing with a background in finance and leadership roles at major Swedish universities. Her research focuses on business interactions, mergers and acquisitions, and the sharing economy.

LinkedIn
Categories
Marketing, Design & Creative, Marketing Strategy, Brand & Communications, Marketing Strategy & Planning

1 Course by Christina Öberg

Cover image for Industrial Marketing

Industrial Marketing

Understanding Industrial Markets, Supply Chains, and Strategic Marketing Approaches

Explore the essentials of industrial marketing, from understanding how supply chains work to mastering pricing strategies and buyer behavior. Learn how technology is changing B2B marketing and gain practical skills to tackle real-world challenges in industrial markets.

Sage Publishing | 2026 | 400 min