Advanced Google Analytics - A Practical Guide
Unlock the Full Potential of Advanced Google Analytics for Data-Driven Insights
Created by Pavel Brecik
Explore advanced techniques in Google Analytics to unlock deeper insights and make smarter business decisions. Move beyond the basics as you learn to set up, customize, and analyze data in GA4. Discover practical ways to turn complex analytics into clear, actionable strategies for your organization.
Packt | Jan 2025 | 549 min
What You Will Learn
You will build your skills through a mix of clear explanations, practical demonstrations, and real-world examples. Step-by-step walkthroughs and scenario-based exercises help you apply advanced analytics concepts directly to your own data. Each topic is designed to make complex ideas easy to understand and put into practice.
Key Features
- Master GA4 setup, custom reports, and advanced analytics tools for precise tracking
- Apply attribution modeling and segmentation to optimize marketing performance
- Transform raw data into strategic insights using filters, calculated metrics, and regex
Target Audience
Ideal for digital marketers, analysts, and data enthusiasts with a basic understanding of Google Analytics. If you want to deepen your skills, transition to GA4, or use data to drive better marketing decisions, this course will help you gain the confidence and expertise you need.
