Machine Learning and Generative AI for Marketing
Take your data-driven marketing strategies to the next level using Python
Created by Yoon Hyup Hwang, Nicholas C. Burtch
Explore how machine learning and generative AI can transform your marketing strategies. Learn to analyze customer data, predict behaviors, and create personalized campaigns using Python. Stay ahead in the digital marketing landscape by mastering tools that drive real business growth.
Packt | Aug 2024 | 482 min
What You Will Learn
You will start by working with Python for data analysis and gradually move into advanced machine learning and generative AI applications. Through practical examples and real marketing scenarios, you will learn to build models, interpret results, and apply AI-driven insights to real-world marketing challenges. Ethical considerations are woven throughout to help you make responsible decisions.
Key Features
- Use Python and AI to analyze customer data and predict marketing outcomes
- Create personalized content and campaigns with generative AI techniques
- Apply ethical AI practices to ensure responsible and compliant marketing
Target Audience
Ideal for data scientists, analysts, and marketing professionals with a foundation in Python and basic machine learning. If you want to apply AI to solve marketing challenges, build smarter campaigns, or understand the impact of generative AI, this course will help you reach your goals and stay competitive in the evolving marketing field.
