AI for Digital Marketers - Create Content, Research and Campaigns
Use generative AI to plan, create, automate, and report on marketing work
Created by Anton Voroniuk
Explore how generative AI can transform your digital marketing workflow, from research and content creation to automation and reporting. You'll learn practical ways to use AI tools to plan campaigns, optimize content, and streamline your daily marketing tasks.
Packt | Sep 2026 | 187 min
What You Will Learn
You'll start by understanding the basics of generative AI in marketing, then move into hands-on activities like audience research, content creation, and SEO optimization. Each section introduces real-world tools and workflows, helping you build skills step by step. By the end, you'll know how to use AI to support both creative and operational marketing work.
Key Features
- Apply AI to research, persona building, and competitor analysis for better targeting
- Create and optimize content, visuals, and reports using leading AI tools
- Automate marketing workflows and design simple AI agents for efficiency
Target Audience
This course is a great fit if you're a digital marketer, content creator, SEO specialist, or campaign manager looking to add AI to your toolkit. If you already know the basics of marketing channels or content processes and want to work smarter with AI, you'll find practical strategies and workflows you can use right away.
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