Internal Audit School: Auditing Marketing and Sales
Practical skills in product and service delivery and promotion and advertising
HMCreated by Wes Bryan, Sophie Goodwin, Hernan Murdock
Gain practical skills to audit marketing and sales activities with a focus on product and service delivery, promotion, advertising, and pricing. Learn how to evaluate processes, spot risks, and ensure compliance so you can make informed decisions and support strong organizational performance.
ACI | Aug 2026 | 60 min
What You Will Learn
You will start by exploring product and service delivery, then move into promotion, advertising, and pricing policies. Each section builds on the last, using real-world examples to show how to evaluate risks, controls, and compliance in marketing and sales. Step-by-step guidance helps you connect concepts to practical audit work.
Key Features
- Learn to identify risks and controls in marketing and sales processes
- Assess pricing and promotional practices for accuracy and compliance
- Apply audit procedures to review sales management and marketing controls
Target Audience
This course is ideal for auditors, managers, and compliance professionals who already have some experience in the field. If you want to strengthen your ability to evaluate marketing and sales processes, ensure compliance, and make ethical decisions in your organization, you'll find this course especially valuable.
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