The Storytelling Edge
How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
Created by Joe Lazauskas, Shane Snow
Discover how to use storytelling to make your business communication more engaging and effective. Learn why stories work, what makes them memorable, and how to apply proven frameworks to connect with your audience. Gain practical skills for using stories to strengthen your brand and grow your audience.
Wiley | Sep 2026 | 208 min
What You Will Learn
You will start by exploring the science behind why stories matter and what makes them stick. Step by step, you will practice using universal storytelling frameworks and apply them to real business scenarios. Along the way, you will learn to build audience strategies and develop habits that turn storytelling into a team-wide strength.
Key Features
- Understand how story elements like relatability and novelty drive audience engagement
- Apply storytelling frameworks to marketing, sales, hiring, and team communication
- Develop habits and strategies to build a storytelling culture and grow your brand
Target Audience
Ideal for business leaders, marketers, content strategists, and team managers ready to improve communication. If you want to use storytelling to build your brand, grow your audience, or strengthen your team's culture, this course will give you the tools and strategies to get there.
