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Tom McMakin

Wiley Expert

Tom McMakin

Tom McMakin is CEO of Profitable Ideas Exchange, specializing in business development for professional services firms. He has held leadership roles in consulting, private equity, and retail, and is a former Peace Corps volunteer.

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Categories
Business & Professional Development, Sales & Business Development, Business Development & Partnerships

1 Course by Tom McMakin

Cover image for How Clients Buy

How Clients Buy

A Practical Guide to Business Development for Consulting and Professional Services

Discover how clients actually choose consulting and professional services. Learn to move beyond traditional sales tactics by focusing on trust, credibility, and relevance. Build a client-centered approach that helps you win work more naturally and confidently.

Wiley | 2026 | 272 min

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