Raoul Kübler

Sage Publishing Expert

Raoul Kübler

Dr. Raoul Kübler is an associate professor of marketing at ESSEC Business School. His research focuses on digital marketing, user-generated content, and AI, and he has consulted for international companies and published in leading journals.

LinkedIn
Categories
Marketing, Design & Creative, Marketing Analytics & Optimization, Marketing Analytics & Reporting, Rasa, R

1 Course by Raoul Kübler

Cover image for Applied Marketing Analytics Using R

Applied Marketing Analytics Using R

Harnessing R for Data-Driven Marketing Strategies and Insights

Discover how to use R to tackle real-world marketing challenges and make smarter, data-driven decisions. You will explore practical analytics techniques like customer segmentation, churn prediction, and demand forecasting, all tailored for marketing professionals and students.

Sage Publishing | 2026 | 392 min