Guilherme Diaz-Bérrio

Packt Expert

Guilherme Diaz-Bérrio

Guilherme Diaz-Bérrio is Head of Marketing Analytics at a major gambling operator, with experience in finance and the automotive industry. He holds a degree in economics and co-founded a data analytics and digital marketing consultancy.

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Categories
Data Science, Business Intelligence Tools and Platforms, Python

1 Course by Guilherme Diaz-Bérrio

Cover image for Data Analytics for Marketing

Data Analytics for Marketing

A practical guide to analyzing marketing data using Python

Explore practical ways to analyze marketing data using Python and turn raw information into actionable insights. Learn how to choose the right tools and techniques for your marketing questions, and present your findings clearly to drive better decisions.

Packt | 2024 | 452 min