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Eve Chen

Packt Expert

Eve Chen

Eve Chen is an entrepreneur and growth marketer with experience in global organizations. She developed frameworks for revenue generation and serves on several tech startup boards. She holds an MBA from Macquarie Graduate School of Management.

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Categories
Business & Professional Development, Product Management, Product Strategy & Business Model Innovation

1 Course by Eve Chen

Cover image for Growth Product Manager's Handbook

Growth Product Manager's Handbook

Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Explore proven strategies and frameworks that help you drive user acquisition, boost retention, and optimize key product metrics. Learn how to harness data, experimentation, and user insights to fuel sustainable growth and improve revenue performance.

Packt | 2024 | 292 min

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