Growth Product Manager's Handbook
Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics
Created by Chen
Explore proven strategies and frameworks that help you drive user acquisition, boost retention, and optimize key product metrics. Learn how to harness data, experimentation, and user insights to fuel sustainable growth and improve revenue performance.
Packt | Jan 2024 | 292 min
What You Will Learn
You will build your skills by working through real-world examples and best practices that show how to apply growth models in different business settings. Along the way, you will learn how to design experiments, interpret results, and make informed decisions that directly impact user growth and retention.
Key Features
- Apply growth models to increase user adoption and retention across products
- Use data-driven tactics to experiment, measure, and optimize product strategies
- Develop actionable plans to achieve customer lifetime value and loyalty goals
Target Audience
Ideal for product managers, growth marketers, and startup founders with some experience in product marketing. If you want to deepen your understanding of growth strategies and learn how to apply them to real challenges, you will find practical guidance to help you reach your goals and advance your career.
